The 13 Best Drugstore Retinol Creams and Serums | bxshnpukh.com
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The 13 Best Drugstore Retinol Creams and Serums

Retinol is one of the most—if not the most—talked-about ingredients in skincare for a reason. Often used as shorthand for retinoids as a whole, retinol is a derivative of vitamin A that’s known as an anti-aging powerhouse in skincare.

“Retinoids are the most effective way to rejuvenate skin on the face and body using topical cream,” explains board-certified dermatologist Gregory Nikolaidis. “Retinoids and retinols help exfoliate the skin, remove dead keratinocytes, reduce pigmentation, and reduce fine lines and wrinkles by increasing collagen and elastin in the skin.”

Unlike more concentrated retinoids, retinol can be found in over-the-counter products—such as those found at, yes, the drugstore. But even in this gentler form, retinol may still need acclimation. “Initially, when you start using retinoids, some patients develop temporary skin irritation, so it is important to find a formulation that doesn’t irritate your skin too much so that you can be consistent with utilization,” Nikolaidis says. “Like exercise, retinoids only work and are effective when they are being used.”

Ahead, find out what Team Bazaar deems the 13 best drugstore retinols, from serums to cleansers to body moisturizers, plus, get intel from Nikolaidis and Brooke Jeffy, dermatologist and founder of youth skincare brand BTWN.

Best Drugstore Retinol

Retinol Complex Serum

Best Multi-Retinol Serum

Naturium Retinol Complex Serum

$21 at Target

Pros
  • Made with a photostable form of encapsulated retinol
Cons
  • Texture is quite thick

With encapsulated retinol, bio retinol, and bakuchiol, this serum works to even skin tone and texture in three different ways. And with additional hydrating ingredients like glycerin and cotton fruit water, it won’t dry out your skin, either.

Skin type: Dry, oily, combination, mature, normal

What reviewers are saying:

“I’ve only used this a few times but, I haven’t had any major purging or breakouts! It’s a very good product to begin using retinol. Love that it’s a serum.” —K April

Smooth Landing Advanced Retinoid Eye Balm

Best Retinol for Eyes

Versed Smooth Landing Advanced Retinoid Eye Balm

Now 10% Off

$18 at Target

Pros
  • Rich texture prevents irritation
Cons
  • Some reviewers found it greasy

Open this little blue jar and you might mistake it for a lip balm as opposed to an eye product. But don’t get it twisted, this formula—spiked with one percent granactive retinoid—is a superstar at softening fine lines. And thanks to nourishing ingredients like vitamin E, it won’t irritate.

Skin type: Dry, normal, combination, mature

What reviewers are saying:

“Loving my new retinol eye balm as part of my nighttime routine. It’s definitely a balm-like texture which helps it stay put. Keeps my eyes feeling hydrated all night. I wouldn’t use it in the day because of the shine and the retinol. Love that it doesn’t sting my eyes. I would recommend.” —Jess

Cleansing & Renewing Nighttime Body Wash With Retinol

Best Retinol-Based Body Wash

Olay Cleansing & Renewing Nighttime Body Wash With Retinol

$9 at Target

Pros
  • Gentle enough for daily use
  • Affordable
Cons
  • Contains fragrance/fragrant formula

Retinol is just as effective on the skin below your neck—and this body wash makes it so easy to incorporate in your routine. This luxurious cleanser pampers and hydrates skin with renewing and replenishing ingredients, like Olay’s Vitamin B3 Complex and retinol. Fans love how smooth and soft their skin feels post-shower.

Skin type: Dry, normal, combination

What reviewers are saying: “Purchased the travel size and I haven’t looked back. An amazing body wash to use at night leaves you soft and smelling amazing.” —Isabella

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Age Renew Retinol Overnight Body & Face Lotion

Best Retinol for Face and Body

Gold Bond Age Renew Retinol Overnight Body & Face Lotion

$17 at Amazon

Pros
  • Affordable
  • Unscented
  • Works on face and body
Cons

This retinol-based face and body lotion locks in hydration thanks to nourishing shea and cocoa butter for up to 24 hours. Think: seven different intensive moisturizers, three vitamins, and stabilized retinol to provide results over time while you catch up on Zs.

Skin type: Dry, normal

What reviewers are saying: “This is an amazing skin care product for the face and body. Usually in cosmetics phrases like ‘instant results’ (unless it’s an acid peel) are marketing gimmicks, but not this time. This cream works miracles literally overnight. This is my must-have product now. My Skin was never this good – smooth and nourished.” —Anastasiya Saiko

Retinol Serum for Post-Acne Marks and Skin Texture

Best for Acne-Prone Skin

CeraVe Retinol Serum for Post-Acne Marks and Skin Texture

Now 27% Off

$16 at Amazon

Pros
  • Under $25
  • Amazon bestseller
  • Highly rated
Cons

While retinol is often associated with treating wrinkles and fine lines, it’s also highly effective for acne-prone skin. This serum from drugstore brand CeraVe contains encapsulated retinol to improve skin texture and spots, niacinamide to brighten, and ceramides to help nourish your skin’s moisture barrier.

Skin type: Normal, dry, acne-prone

What reviewers are saying: “This product is light weight and not greasy. I did see a change in the texture of my skin and a decrease in uneven spots. However, what I like the best about it is actually the way it moisturizes. Nice product, I will continue to buy this.” —Rebecca Ellis

 Revitalift Derm Intensives Night Serum With 0.3% Pure Retinol

Best Retinol Serum for Deep Wrinkles

L’Oréal Revitalift Derm Intensives Night Serum With 0.3% Pure Retinol

$40 at Ulta Beauty

Pros
  • Formulated for deeper wrinkles
  • Dermatologist validated for safety
  • Helps restore skin texture
Cons

This derm-approved serum contains “pure retinol” (the most potent form of retinol), which is known to be more effective than retinol derivatives. Soothing ingredients like hyaluronic acid and glycerin help minimize irritation.

Skin type: Dry, oily, normal, combination, mature

What reviewers are saying: “I’ve been using it for almost 30 days and my skin feels tighter, more supple and looks more glowy go grab a bottle you will absolutely love it! I use it every night and wake up looking so glowy I can’t wait to buy it again!” —ambiies95

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Retinol Correxion Deep Wrinkle Anti-Aging Night Cream

Best Retinol-Based Night Cream

RoC Retinol Correxion Deep Wrinkle Anti-Aging Night Cream

$20 at Amazon

Pros
  • Award-winning retinol product
Cons
  • For nighttime use only

This hydrating anti-aging night cream is formulated with pure RoC retinol to help accelerate skin cell turnover, and glycerin for added moisture.

Skin type: Dry, oily, normal, combination, mature

What reviewers are saying: “I have been using this retinol nightly product for many years and love it. I actually tried a different product recently and immediately noticed a deep line on my forehead. I switched back and already see it getting better. I really love this product and would highly recommend it to everyone!” —Sherri

Retinol Face Serum With Vitamin B3

Best Retinol Serum for Sensitive Skin

La Roche-Posay Retinol Face Serum With Vitamin B3

$45 at Target

Pros
  • Lightweight texture
  • Suitable to sensitive skin
Cons
  • Over $40
  • Contains fragrance

This retinol serum combines concentrated pure retinol and vitamin B3 for optimal effectiveness, while La Roche-Posay Thermal Spring Water helps soothe sensitive skin.

Skin type: Mature, sensitive

What reviewers are saying: “I love the way this makes my face feel and look! I had to start slow (once every 2-3 days) and now I use it every night. It’s a very good product for the price point.” —MegN13

Gentle Retinol Cream

Best Budget-Friendly Retinol Cream

Good Molecules Gentle Retinol Cream

$8 at Amazon

Pros
  • Nourishing and soothing
  • Affordable price point
Cons

Formulated with 0.1 percent retinol, this gentle anti-aging cream also includes antioxidant-rich bakuchiol to boost its effectiveness without irritation. Other ingredients, like grapeseed oil, allantoin, and Acmella oleracea extract, help nourish and soothe skin.

Skin type: Normal, sensitive, oily, dry

What reviewers are saying: “If you’re new to retinols I think this one is great to start with. It’s gentle enough that it doesn’t dry my skin but I can tell that it has helped a lot with new breakouts and fading some minor scars. It also makes my skin feel soft and glowy!” —Suzy

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Retinol Serum With  0.5% in Squalane

Best Budget-Friendly Retinol Serum

The Ordinary Retinol Serum With 0.5% in Squalane

$9 at Target

Pros
  • Minimizes unwanted dryness
Cons

One side effect of frequent retinol use can be unwanted dryness. This water-free solution contains 0.5 percent retinol together with squalane to help maintain skin’s moisture level.

Skin type: Dry, oily, normal, combination, mature

What reviewers are saying: “This product has changed my skin in ways that it has never been changed before! I use it every other night and My skin is so smooth and looks so healthy. I would definitely recommend anyone to use this!” —Jasmine

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Retinol Anti-Aging Sheet Mask

Best Retinol Face Mask

Skincare LdeL Cosmetics Retinol Anti-Aging Sheet Mask

$24 at Walmart

Pros
  • Fast, easy to use
  • No rinsing or clean up
Cons
  • Only includes five masks
  • Not enough time to penetrate deeply

Sheet mask lovers, rejoice! This quick-fix mask is saturated with collagen, vitamins, and skin-smoothing retinol. It’s perfect for a skincare pick-me-up.

Skin type: Dry, oily, normal, combination, mature

What reviewers are saying: “I got this as a sample or something a while ago and finally used it and was so impressed I ordered 5 more. This mask works wonders. It plumps skin and leaves it feeling smooth and soft. I love this product and have started giving them as gifts for my GFs.” —Chele

Retinol24 Skin Renewing Cleanser

Best Retinol Facial Cleanser

olay Retinol24 Skin Renewing Cleanser

$7 at OLAY

Pros
  • Fragrance-free
Cons

Get the most out of your retinol routine with this exfoliating cleanser designed to prep your skin, before you apply your remaining skincare products.

Skin Types: Dry, normal, oily

What reviewers are saying: “I don’t usually care for cream facial cleansers but I immediately liked this Olay Regenerist Retinol 24 Face Wash after the first use. I like cleansers that lather because I feel like they clean my skin better and don’t leave behind a residue like some cream cleansers do. This cream cleanser from Olay has a small amount of grittiness for exfoliating, but the texture of the particles are extremely gentle. My skin is left feeling very clean, it rinses off easily and completely and my skin feels so soft and smooth. If I’ve been wearing makeup I like to remove it first with a makeup remover or wipe and then use a cleanser afterwards. This cleanser is great for that too as it removes any remaining makeup and any oily resume left from the remover. I now have a favorite new face cleanser!” —Charliecat31

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Q10 Anti-Wrinkle Night Cream + Pro-Retinol

Best Retinol Cream for Sensitive Skin

Eucerin Q10 Anti-Wrinkle Night Cream + Pro-Retinol

$12 at Amazon

Pros
  • Noncomedogenic
  • Fragrance- and alcohol-free
Cons
  • For nighttime use only

This pro-retinol night cream is formulated to be non-irritating and gentle on skin. It is enriched with vitamin E, macadamia nut oil, and coenzyme Q10. Apply before you hit the sheets for a youthful reveal in the morning.

Skin type: Sensitive, dry

What reviewers are saying: “I had Immediate results. The emulsion is light, absorbing and moisturizing. Minimized fine lines and provided glowing skin.” —Linda

Why should you use retinol?

“Retinol has multiple positive effects on the skin,” explains Jeffy. It improves skin cell turnover and unclogs pores to help acne and improve skin texture. Retinol reduces collagen breakdown and stimulates production, resulting in a reduction of fine lines and can improve the appearance of brown spots.”

For the best results, start slowly, using retinol two to three times per week, and increase gradually every three weeks, up to nightly use. “Pair your retinol with a moisturizer to improve tolerability,” Jeffy says. “In general, avoid using products with ingredients including benzoyl peroxide, alpha and beta hydroxy acids, and vitamin C at the same time as retinol, to improve tolerability.”

At what age should you use retinol?

Jeffy says retinoids should be incorporated into your routine for age-related purposes once you’re in your 20s. “As a dermatologist with expertise in tween and teen skincare, I can tell you that retinoids are just not useful prior to that, unless treating acne,” she explains.

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Meet the Experts

  • Brooke Jeffy, MD, is a board-certified dermatologist and founder of youth skincare brand BTWN in Scottsdale, Arizona.
  • Gregory A. Nikolaidis, MD, is a board-certified dermatologist at Westlake Dermatology & Cosmetic Surgery in Austin.

Looking for more about retinol?

Why trust Harper’s Bazaar?

For more than 150 years, Harper’s Bazaar has been the preeminent fashion and beauty resource for women at every age. We cover what’s new and what’s next in beauty by working with the world’s leading authorities in dermatology, plastic surgery, cosmetics, skincare, haircare, and fragrance. Every story we publish has been thoroughly researched and vetted by our team of beauty editors and industry experts.

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